{"id":2307,"date":"2022-06-30T20:41:22","date_gmt":"2022-07-01T01:41:22","guid":{"rendered":"https:\/\/imek.org.co\/new\/publications\/"},"modified":"2022-11-30T14:25:45","modified_gmt":"2022-11-30T19:25:45","slug":"publications","status":"publish","type":"page","link":"https:\/\/imek.org.co\/en\/publications\/","title":{"rendered":"Publications"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2307\" class=\"elementor elementor-2307 elementor-972\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5037e46 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5037e46\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a838c26\" data-id=\"a838c26\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4222b16 elementor-widget elementor-widget-heading\" data-id=\"4222b16\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Publications<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76a1bab elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"76a1bab\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/imek.org.co\/home-2\/\">Home<\/a><\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8161a98 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"8161a98\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">|<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33f58cb elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"33f58cb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Publications<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a4610e0 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"a4610e0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3fda866\" data-id=\"3fda866\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aeb30ab elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"aeb30ab\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"129\" height=\"131\" viewBox=\"0 0 129 131\" fill=\"none\"><path d=\"M0 0V9.99905V19.9981V29.9972H29.5693V19.9981H9.85641V9.99905H29.5693V0H9.85641H0Z\" fill=\"white\"><\/path><path d=\"M0 100.003V110.002V120.001V130H29.5693V120.001H9.85641V110.002H29.5693V100.003H9.85641H0Z\" fill=\"white\"><\/path><path d=\"M118.277 0H98.5643V9.99905H118.277V19.9981H98.5643V29.9972H128.134V19.9981V9.99905V0H118.277Z\" fill=\"white\"><\/path><path d=\"M98.5643 100.003V110.002H118.277V120.001H98.5643V130H128.134V120.001V110.002V100.003H118.277H98.5643Z\" fill=\"white\"><\/path><path d=\"M59.1379 0H49.2815V9.99998H59.1379V0Z\" fill=\"white\"><\/path><path d=\"M68.9944 9.99902H59.1379V19.999H68.9944V9.99902Z\" fill=\"white\"><\/path><path d=\"M78.851 0H68.9946V9.99998H78.851V0Z\" fill=\"white\"><\/path><path d=\"M59.1379 19.9985H49.2815V29.9985H59.1379V19.9985Z\" fill=\"white\"><\/path><path d=\"M78.851 19.9985H68.9946V29.9985H78.851V19.9985Z\" fill=\"white\"><\/path><path d=\"M59.1379 100.003H49.2815V110.003H59.1379V100.003Z\" fill=\"white\"><\/path><path d=\"M68.9944 110.002H59.1379V120.002H68.9944V110.002Z\" fill=\"white\"><\/path><path d=\"M78.851 100.003H68.9946V110.003H78.851V100.003Z\" fill=\"white\"><\/path><path d=\"M59.1379 120.001H49.2815V130.001H59.1379V120.001Z\" fill=\"white\"><\/path><path d=\"M78.851 120.001H68.9946V130.001H78.851V120.001Z\" fill=\"white\"><\/path><path d=\"M9.85641 49.9954H0V59.9953H9.85641V49.9954Z\" fill=\"white\"><\/path><path d=\"M19.7131 59.9944H9.85657V69.9944H19.7131V59.9944Z\" fill=\"white\"><\/path><path d=\"M29.5695 49.9956H19.7131V59.9956H29.5695V49.9956Z\" fill=\"white\"><\/path><path d=\"M9.85641 69.9932H0V79.9931H9.85641V69.9932Z\" fill=\"white\"><\/path><path d=\"M29.5695 69.9932H19.7131V79.9931H29.5695V69.9932Z\" fill=\"white\"><\/path><path d=\"M108.421 49.9956H98.5643V59.9956H108.421V49.9956Z\" fill=\"white\"><\/path><path d=\"M118.277 59.9944H108.421V69.9944H118.277V59.9944Z\" fill=\"white\"><\/path><path d=\"M128.134 49.9954H118.277V59.9953H128.134V49.9954Z\" fill=\"white\"><\/path><path d=\"M108.421 69.9932H98.5643V79.9931H108.421V69.9932Z\" fill=\"white\"><\/path><path d=\"M128.134 69.9932H118.277V79.9931H128.134V69.9932Z\" fill=\"white\"><\/path><path d=\"M49.2815 49.9956V79.9928H78.8507V49.9956H49.2815V49.9956ZM68.9943 69.9937H59.1379V59.9947H68.9943V69.9937Z\" fill=\"white\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3435fd5\" data-id=\"3435fd5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-399fd67 elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"399fd67\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>As a non &#8211; profit organization, foundation, IMEK Research Center in Marketing &amp; Development generates evidence from marketing and communication perspectives, to inform iniciatives, programs and policies aiming at addressing issues related to health, education and gender. Explore our publications.<\/h4>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-269e80c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"269e80c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1a55855\" data-id=\"1a55855\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-10cf885 elementor-widget elementor-widget-heading\" data-id=\"10cf885\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Featured publications<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-943ee73 elementor-widget elementor-widget-shortcode\" data-id=\"943ee73\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\n<div class=\"vp-portfolio vp-uid-ae3ff9ea vp-id-2601 \"\n\tdata-vp-layout=\"tiles\" data-vp-content-source=\"post-based\" data-vp-items-style=\"default\" data-vp-items-click-action=\"url\" data-vp-items-gap=\"20\" data-vp-items-gap-vertical=\"70\" data-vp-pagination=\"load-more\" data-vp-next-page-url=\"https:\/\/imek.org.co\/en\/wp-json\/wp\/v2\/pages\/2307?vp_page=2\" data-vp-tiles-type=\"3|1,1|\" >\n\t<div class=\"vp-portfolio__preloader-wrap\">\n\t\t<div class=\"vp-portfolio__preloader\">\n\t\t\t<img decoding=\"async\" loading=\"eager\" src=\"https:\/\/imek.org.co\/wp-content\/plugins\/visual-portfolio\/assets\/images\/logo-dark.svg\" alt=\"Visual Portfolio, Posts &amp; Image Gallery for WordPress\" width=\"20\" height=\"20\" data-skip-lazy>\n\t\t<\/div>\n\t<\/div>\n\t\t<div class=\"vp-portfolio__layout-elements vp-portfolio__layout-elements-top vp-portfolio__layout-elements-align-center\">\n\t\t\t\t<div class=\"vp-portfolio__filter-wrap\">\n\t\t\n<div class=\"vp-filter vp-filter__style-default\">\n\t\t\t<div class=\"vp-filter__item vp-filter__item-active\">\n\t\t\t<a href=\"https:\/\/imek.org.co\/en\/wp-json\/wp\/v2\/pages\/2307\" data-vp-filter=\"*\">\n\t\t\t\ttodos\n\t\t\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<div class=\"vp-filter__item\">\n\t\t\t<a href=\"https:\/\/imek.org.co\/en\/wp-json\/wp\/v2\/pages\/2307?vp_filter=portfolio_category%3Acommunication\" data-vp-filter=\"communication\">\n\t\t\t\tCommunication\n\t\t\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<div class=\"vp-filter__item\">\n\t\t\t<a href=\"https:\/\/imek.org.co\/en\/wp-json\/wp\/v2\/pages\/2307?vp_filter=portfolio_category%3Aeducation\" data-vp-filter=\"education\">\n\t\t\t\tEducation\n\t\t\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<div class=\"vp-filter__item\">\n\t\t\t<a href=\"https:\/\/imek.org.co\/en\/wp-json\/wp\/v2\/pages\/2307?vp_filter=portfolio_category%3Agender\" data-vp-filter=\"gender\">\n\t\t\t\tGender\n\t\t\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<div class=\"vp-filter__item\">\n\t\t\t<a href=\"https:\/\/imek.org.co\/en\/wp-json\/wp\/v2\/pages\/2307?vp_filter=portfolio_category%3Ahealth\" data-vp-filter=\"health\">\n\t\t\t\tHealth\n\t\t\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<div class=\"vp-filter__item\">\n\t\t\t<a href=\"https:\/\/imek.org.co\/en\/wp-json\/wp\/v2\/pages\/2307?vp_filter=portfolio_category%3Amarketing\" data-vp-filter=\"marketing\">\n\t\t\t\tMarketing\n\t\t\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<div class=\"vp-filter__item\">\n\t\t\t<a href=\"https:\/\/imek.org.co\/en\/wp-json\/wp\/v2\/pages\/2307?vp_filter=portfolio_category%3Aother\" data-vp-filter=\"other\">\n\t\t\t\tOther\n\t\t\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vp-portfolio__items-wrap\">\n\t\t\t\n<div class=\"vp-portfolio__items vp-portfolio__items-style-default vp-portfolio__items-show-overlay-hover\">\n\n\t\t<article\t\tclass=\"vp-portfolio__item-wrap post-4446 portfolio type-portfolio status-publish format-standard has-post-thumbnail hentry portfolio_category-communication portfolio_category-comunicacion portfolio_category-health portfolio_category-salud portfolio_tag-publications vp-portfolio__item-uid-43b84f6c\" data-vp-filter=\"communication,comunicacion,health,salud\" \t\t>\n\t\t\t\t\t\t\t\t\t<figure class=\"vp-portfolio__item\">\n\t\t\t\t\n<div class=\"vp-portfolio__item-img-wrap\">\n\t<div class=\"vp-portfolio__item-img\">\n\t\t\t<a\n\t\thref=\"https:\/\/imek.org.co\/en\/portfolio\/mobile-phone-syndromic-surveillance-for-respiratory-conditions-in-an-emergency-covid-19-context-in-colombia-representative-survey-design\/\"\n\t\t\t>\n\t\n\t\t<noscript><img decoding=\"async\" width=\"255\" height=\"170\" data-skip-lazy src=\"https:\/\/imek.org.co\/wp-content\/uploads\/2025\/01\/VigilanciaSindromica1.png\" class=\"wp-image-4543\" alt=\"\" \/><\/noscript><img decoding=\"async\" width=\"255\" height=\"170\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMjU1IiBoZWlnaHQ9IjE3MCIgdmlld0JveD0iMCAwIDI1NSAxNzAiIGZpbGw9Im5vbmUiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyI+PC9zdmc+\" class=\"wp-image-4543 vp-lazyload\" alt data-src=\"https:\/\/imek.org.co\/wp-content\/uploads\/2025\/01\/VigilanciaSindromica1.png\" data-sizes=\"auto\" loading=\"eager\">\n\t\t<div class=\"vp-portfolio__item-overlay\">\n\t\t\t\t\t<\/div>\n\n\t\t<\/a>\t<\/div>\n<\/div>\n\n\t<figcaption class=\"vp-portfolio__item-caption vp-portfolio__item-caption-text-align-center\">\n\t\t<div class=\"vp-portfolio__item-meta\">\n\t\t\t\n<h2 class=\"vp-portfolio__item-meta-title\">\n\t\t<a\n\t\thref=\"https:\/\/imek.org.co\/en\/portfolio\/mobile-phone-syndromic-surveillance-for-respiratory-conditions-in-an-emergency-covid-19-context-in-colombia-representative-survey-design\/\"\n\t\t\t>\n\tMobile Phone Syndromic Surveillance for Respiratory Conditions in an Emergency (COVID-19) Context in Colombia: Representative Survey Design<\/a><\/h2>\n\t\t<\/div>\n\t<\/figcaption>\n\t\t\t<\/figure>\n\t\t\t\t\t<\/article>\n\t\t\n\t\t<article\t\tclass=\"vp-portfolio__item-wrap post-4319 portfolio type-portfolio status-publish format-standard has-post-thumbnail hentry portfolio_category-communication portfolio_category-education portfolio_category-marketing portfolio_category-other portfolio_tag-publications vp-portfolio__item-uid-ab3fb03d\" data-vp-filter=\"communication,education,marketing,other\" \t\t>\n\t\t\t\t\t\t\t\t\t<figure class=\"vp-portfolio__item\">\n\t\t\t\t\n<div class=\"vp-portfolio__item-img-wrap\">\n\t<div class=\"vp-portfolio__item-img\">\n\t\t\t<a\n\t\thref=\"https:\/\/imek.org.co\/en\/portfolio\/approaches-and-understandings-of-ecosystem-protection\/\"\n\t\t\t>\n\t\n\t\t<noscript><img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"2137\" data-skip-lazy src=\"https:\/\/imek.org.co\/wp-content\/uploads\/2024\/12\/CoverBrief3_ecoystems_EN-1920x2137.png\" class=\"wp-image-4374\" alt=\"\" srcset=\"https:\/\/imek.org.co\/wp-content\/uploads\/2024\/12\/CoverBrief3_ecoystems_EN-1920x2137.png 1920w, https:\/\/imek.org.co\/wp-content\/uploads\/2024\/12\/CoverBrief3_ecoystems_EN-270x300.png 270w, https:\/\/imek.org.co\/wp-content\/uploads\/2024\/12\/CoverBrief3_ecoystems_EN-920x1024.png 920w, https:\/\/imek.org.co\/wp-content\/uploads\/2024\/12\/CoverBrief3_ecoystems_EN-768x855.png 768w, https:\/\/imek.org.co\/wp-content\/uploads\/2024\/12\/CoverBrief3_ecoystems_EN-1380x1536.png 1380w, https:\/\/imek.org.co\/wp-content\/uploads\/2024\/12\/CoverBrief3_ecoystems_EN-1840x2048.png 1840w, https:\/\/imek.org.co\/wp-content\/uploads\/2024\/12\/CoverBrief3_ecoystems_EN-500x556.png 500w, https:\/\/imek.org.co\/wp-content\/uploads\/2024\/12\/CoverBrief3_ecoystems_EN-800x890.png 800w, https:\/\/imek.org.co\/wp-content\/uploads\/2024\/12\/CoverBrief3_ecoystems_EN-1280x1425.png 1280w, https:\/\/imek.org.co\/wp-content\/uploads\/2024\/12\/CoverBrief3_ecoystems_EN-600x668.png 600w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/noscript><img decoding=\"async\" width=\"1920\" height=\"2137\" src=\"https:\/\/imek.org.co\/wp-content\/uploads\/2024\/12\/CoverBrief3_ecoystems_EN-1920x2137.png\" class=\"wp-image-4374 vp-lazyload\" alt srcset=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMTkyMCIgaGVpZ2h0PSIyMTM3IiB2aWV3Qm94PSIwIDAgMTkyMCAyMTM3IiBmaWxsPSJub25lIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" data-src=\"https:\/\/imek.org.co\/wp-content\/uploads\/2024\/12\/CoverBrief3_ecoystems_EN-1920x2137.png\" data-srcset=\"https:\/\/imek.org.co\/wp-content\/uploads\/2024\/12\/CoverBrief3_ecoystems_EN-1920x2137.png 1920w, https:\/\/imek.org.co\/wp-content\/uploads\/2024\/12\/CoverBrief3_ecoystems_EN-270x300.png 270w, https:\/\/imek.org.co\/wp-content\/uploads\/2024\/12\/CoverBrief3_ecoystems_EN-920x1024.png 920w, https:\/\/imek.org.co\/wp-content\/uploads\/2024\/12\/CoverBrief3_ecoystems_EN-768x855.png 768w, https:\/\/imek.org.co\/wp-content\/uploads\/2024\/12\/CoverBrief3_ecoystems_EN-1380x1536.png 1380w, https:\/\/imek.org.co\/wp-content\/uploads\/2024\/12\/CoverBrief3_ecoystems_EN-1840x2048.png 1840w, https:\/\/imek.org.co\/wp-content\/uploads\/2024\/12\/CoverBrief3_ecoystems_EN-500x556.png 500w, https:\/\/imek.org.co\/wp-content\/uploads\/2024\/12\/CoverBrief3_ecoystems_EN-800x890.png 800w, https:\/\/imek.org.co\/wp-content\/uploads\/2024\/12\/CoverBrief3_ecoystems_EN-1280x1425.png 1280w, https:\/\/imek.org.co\/wp-content\/uploads\/2024\/12\/CoverBrief3_ecoystems_EN-600x668.png 600w\" data-sizes=\"auto\" loading=\"eager\">\n\t\t<div class=\"vp-portfolio__item-overlay\">\n\t\t\t\t\t<\/div>\n\n\t\t<\/a>\t<\/div>\n<\/div>\n\n\t<figcaption class=\"vp-portfolio__item-caption vp-portfolio__item-caption-text-align-center\">\n\t\t<div class=\"vp-portfolio__item-meta\">\n\t\t\t\n<h2 class=\"vp-portfolio__item-meta-title\">\n\t\t<a\n\t\thref=\"https:\/\/imek.org.co\/en\/portfolio\/approaches-and-understandings-of-ecosystem-protection\/\"\n\t\t\t>\n\tApproaches and understandings of ecosystem protection<\/a><\/h2>\n\t\t<\/div>\n\t<\/figcaption>\n\t\t\t<\/figure>\n\t\t\t\t\t<\/article>\n\t\t\n\t\t<article\t\tclass=\"vp-portfolio__item-wrap post-4314 portfolio type-portfolio status-publish format-standard has-post-thumbnail hentry portfolio_category-health portfolio_category-marketing portfolio_tag-publications vp-portfolio__item-uid-d58ecc80\" data-vp-filter=\"health,marketing\" \t\t>\n\t\t\t\t\t\t\t\t\t<figure class=\"vp-portfolio__item\">\n\t\t\t\t\n<div class=\"vp-portfolio__item-img-wrap\">\n\t<div class=\"vp-portfolio__item-img\">\n\t\t\t<a\n\t\thref=\"https:\/\/imek.org.co\/en\/portfolio\/reducing-salt-consumption-as-a-measure-to-prevent-and-control-non-communicable-diseases-associated-with-excess-sodium\/\"\n\t\t\t>\n\t\n\t\t<noscript><img decoding=\"async\" width=\"1920\" height=\"2165\" data-skip-lazy src=\"https:\/\/imek.org.co\/wp-content\/uploads\/2023\/10\/PortadaBriefSustitutos_ES-1920x2165.png\" class=\"wp-image-3842\" alt=\"\" srcset=\"https:\/\/imek.org.co\/wp-content\/uploads\/2023\/10\/PortadaBriefSustitutos_ES-1920x2165.png 1920w, https:\/\/imek.org.co\/wp-content\/uploads\/2023\/10\/PortadaBriefSustitutos_ES-266x300.png 266w, https:\/\/imek.org.co\/wp-content\/uploads\/2023\/10\/PortadaBriefSustitutos_ES-908x1024.png 908w, https:\/\/imek.org.co\/wp-content\/uploads\/2023\/10\/PortadaBriefSustitutos_ES-768x866.png 768w, https:\/\/imek.org.co\/wp-content\/uploads\/2023\/10\/PortadaBriefSustitutos_ES-1362x1536.png 1362w, https:\/\/imek.org.co\/wp-content\/uploads\/2023\/10\/PortadaBriefSustitutos_ES-1816x2048.png 1816w, https:\/\/imek.org.co\/wp-content\/uploads\/2023\/10\/PortadaBriefSustitutos_ES-500x564.png 500w, https:\/\/imek.org.co\/wp-content\/uploads\/2023\/10\/PortadaBriefSustitutos_ES-800x902.png 800w, https:\/\/imek.org.co\/wp-content\/uploads\/2023\/10\/PortadaBriefSustitutos_ES-1280x1443.png 1280w, https:\/\/imek.org.co\/wp-content\/uploads\/2023\/10\/PortadaBriefSustitutos_ES-600x676.png 600w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/noscript><img decoding=\"async\" width=\"1920\" height=\"2165\" src=\"https:\/\/imek.org.co\/wp-content\/uploads\/2023\/10\/PortadaBriefSustitutos_ES-1920x2165.png\" class=\"wp-image-3842 vp-lazyload\" alt srcset=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMTkyMCIgaGVpZ2h0PSIyMTY1IiB2aWV3Qm94PSIwIDAgMTkyMCAyMTY1IiBmaWxsPSJub25lIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" data-src=\"https:\/\/imek.org.co\/wp-content\/uploads\/2023\/10\/PortadaBriefSustitutos_ES-1920x2165.png\" data-srcset=\"https:\/\/imek.org.co\/wp-content\/uploads\/2023\/10\/PortadaBriefSustitutos_ES-1920x2165.png 1920w, https:\/\/imek.org.co\/wp-content\/uploads\/2023\/10\/PortadaBriefSustitutos_ES-266x300.png 266w, https:\/\/imek.org.co\/wp-content\/uploads\/2023\/10\/PortadaBriefSustitutos_ES-908x1024.png 908w, https:\/\/imek.org.co\/wp-content\/uploads\/2023\/10\/PortadaBriefSustitutos_ES-768x866.png 768w, https:\/\/imek.org.co\/wp-content\/uploads\/2023\/10\/PortadaBriefSustitutos_ES-1362x1536.png 1362w, https:\/\/imek.org.co\/wp-content\/uploads\/2023\/10\/PortadaBriefSustitutos_ES-1816x2048.png 1816w, https:\/\/imek.org.co\/wp-content\/uploads\/2023\/10\/PortadaBriefSustitutos_ES-500x564.png 500w, https:\/\/imek.org.co\/wp-content\/uploads\/2023\/10\/PortadaBriefSustitutos_ES-800x902.png 800w, https:\/\/imek.org.co\/wp-content\/uploads\/2023\/10\/PortadaBriefSustitutos_ES-1280x1443.png 1280w, https:\/\/imek.org.co\/wp-content\/uploads\/2023\/10\/PortadaBriefSustitutos_ES-600x676.png 600w\" data-sizes=\"auto\" loading=\"eager\">\n\t\t<div class=\"vp-portfolio__item-overlay\">\n\t\t\t\t\t<\/div>\n\n\t\t<\/a>\t<\/div>\n<\/div>\n\n\t<figcaption class=\"vp-portfolio__item-caption vp-portfolio__item-caption-text-align-center\">\n\t\t<div class=\"vp-portfolio__item-meta\">\n\t\t\t\n<h2 class=\"vp-portfolio__item-meta-title\">\n\t\t<a\n\t\thref=\"https:\/\/imek.org.co\/en\/portfolio\/reducing-salt-consumption-as-a-measure-to-prevent-and-control-non-communicable-diseases-associated-with-excess-sodium\/\"\n\t\t\t>\n\tReducing salt consumption as a measure to prevent and control non-communicable diseases associated with excess sodium<\/a><\/h2>\n\t\t<\/div>\n\t<\/figcaption>\n\t\t\t<\/figure>\n\t\t\t\t\t<\/article>\n\t\t\n\t\t<article\t\tclass=\"vp-portfolio__item-wrap post-4317 portfolio type-portfolio status-publish format-standard has-post-thumbnail hentry portfolio_category-communication portfolio_category-gender portfolio_category-marketing portfolio_tag-publications vp-portfolio__item-uid-4c879d3a\" data-vp-filter=\"communication,gender,marketing\" \t\t>\n\t\t\t\t\t\t\t\t\t<figure class=\"vp-portfolio__item\">\n\t\t\t\t\n<div class=\"vp-portfolio__item-img-wrap\">\n\t<div class=\"vp-portfolio__item-img\">\n\t\t\t<a\n\t\thref=\"https:\/\/imek.org.co\/en\/portfolio\/gender-violence-in-latin-america-diverse-regional-perspectives\/\"\n\t\t\t>\n\t\n\t\t<noscript><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"2149\" data-skip-lazy src=\"https:\/\/imek.org.co\/wp-content\/uploads\/2024\/12\/CoverBrief1_GBV_EN-1920x2149.png\" class=\"wp-image-4370\" alt=\"\" srcset=\"https:\/\/imek.org.co\/wp-content\/uploads\/2024\/12\/CoverBrief1_GBV_EN-1920x2149.png 1920w, https:\/\/imek.org.co\/wp-content\/uploads\/2024\/12\/CoverBrief1_GBV_EN-268x300.png 268w, https:\/\/imek.org.co\/wp-content\/uploads\/2024\/12\/CoverBrief1_GBV_EN-915x1024.png 915w, https:\/\/imek.org.co\/wp-content\/uploads\/2024\/12\/CoverBrief1_GBV_EN-768x860.png 768w, https:\/\/imek.org.co\/wp-content\/uploads\/2024\/12\/CoverBrief1_GBV_EN-1372x1536.png 1372w, https:\/\/imek.org.co\/wp-content\/uploads\/2024\/12\/CoverBrief1_GBV_EN-1830x2048.png 1830w, https:\/\/imek.org.co\/wp-content\/uploads\/2024\/12\/CoverBrief1_GBV_EN-500x560.png 500w, https:\/\/imek.org.co\/wp-content\/uploads\/2024\/12\/CoverBrief1_GBV_EN-800x895.png 800w, https:\/\/imek.org.co\/wp-content\/uploads\/2024\/12\/CoverBrief1_GBV_EN-1280x1433.png 1280w, https:\/\/imek.org.co\/wp-content\/uploads\/2024\/12\/CoverBrief1_GBV_EN-600x672.png 600w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/noscript><img decoding=\"async\" width=\"1920\" height=\"2149\" src=\"https:\/\/imek.org.co\/wp-content\/uploads\/2024\/12\/CoverBrief1_GBV_EN-1920x2149.png\" class=\"wp-image-4370 vp-lazyload\" alt srcset=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMTkyMCIgaGVpZ2h0PSIyMTQ5IiB2aWV3Qm94PSIwIDAgMTkyMCAyMTQ5IiBmaWxsPSJub25lIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" data-src=\"https:\/\/imek.org.co\/wp-content\/uploads\/2024\/12\/CoverBrief1_GBV_EN-1920x2149.png\" data-srcset=\"https:\/\/imek.org.co\/wp-content\/uploads\/2024\/12\/CoverBrief1_GBV_EN-1920x2149.png 1920w, https:\/\/imek.org.co\/wp-content\/uploads\/2024\/12\/CoverBrief1_GBV_EN-268x300.png 268w, https:\/\/imek.org.co\/wp-content\/uploads\/2024\/12\/CoverBrief1_GBV_EN-915x1024.png 915w, https:\/\/imek.org.co\/wp-content\/uploads\/2024\/12\/CoverBrief1_GBV_EN-768x860.png 768w, https:\/\/imek.org.co\/wp-content\/uploads\/2024\/12\/CoverBrief1_GBV_EN-1372x1536.png 1372w, https:\/\/imek.org.co\/wp-content\/uploads\/2024\/12\/CoverBrief1_GBV_EN-1830x2048.png 1830w, https:\/\/imek.org.co\/wp-content\/uploads\/2024\/12\/CoverBrief1_GBV_EN-500x560.png 500w, https:\/\/imek.org.co\/wp-content\/uploads\/2024\/12\/CoverBrief1_GBV_EN-800x895.png 800w, https:\/\/imek.org.co\/wp-content\/uploads\/2024\/12\/CoverBrief1_GBV_EN-1280x1433.png 1280w, https:\/\/imek.org.co\/wp-content\/uploads\/2024\/12\/CoverBrief1_GBV_EN-600x672.png 600w\" data-sizes=\"auto\" loading=\"eager\">\n\t\t<div class=\"vp-portfolio__item-overlay\">\n\t\t\t\t\t<\/div>\n\n\t\t<\/a>\t<\/div>\n<\/div>\n\n\t<figcaption class=\"vp-portfolio__item-caption vp-portfolio__item-caption-text-align-center\">\n\t\t<div class=\"vp-portfolio__item-meta\">\n\t\t\t\n<h2 class=\"vp-portfolio__item-meta-title\">\n\t\t<a\n\t\thref=\"https:\/\/imek.org.co\/en\/portfolio\/gender-violence-in-latin-america-diverse-regional-perspectives\/\"\n\t\t\t>\n\tGender violence in Latin America: diverse regional perspectives<\/a><\/h2>\n\t\t<\/div>\n\t<\/figcaption>\n\t\t\t<\/figure>\n\t\t\t\t\t<\/article>\n\t\t\n\t\t<article\t\tclass=\"vp-portfolio__item-wrap post-4444 portfolio type-portfolio status-publish format-standard has-post-thumbnail hentry portfolio_category-communication portfolio_category-health portfolio_category-marketing portfolio_tag-publications vp-portfolio__item-uid-adb62e40\" data-vp-filter=\"communication,health,marketing\" \t\t>\n\t\t\t\t\t\t\t\t\t<figure class=\"vp-portfolio__item\">\n\t\t\t\t\n<div class=\"vp-portfolio__item-img-wrap\">\n\t<div class=\"vp-portfolio__item-img\">\n\t\t\t<a\n\t\thref=\"https:\/\/imek.org.co\/en\/portfolio\/mejorando-la-aceptacion-de-la-vacunacion-contra-covid-19-un-proceso-de-co-diseno-de-mensajes-para-una-intervencion-nacional-de-msalud-en-colombia\/\"\n\t\t\t>\n\t\n\t\t<noscript><img loading=\"lazy\" decoding=\"async\" width=\"255\" height=\"170\" data-skip-lazy src=\"https:\/\/imek.org.co\/wp-content\/uploads\/2025\/01\/CodisenoMensajesCovid.png\" class=\"wp-image-4547\" alt=\"\" \/><\/noscript><img decoding=\"async\" width=\"255\" height=\"170\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMjU1IiBoZWlnaHQ9IjE3MCIgdmlld0JveD0iMCAwIDI1NSAxNzAiIGZpbGw9Im5vbmUiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyI+PC9zdmc+\" class=\"wp-image-4547 vp-lazyload\" alt data-src=\"https:\/\/imek.org.co\/wp-content\/uploads\/2025\/01\/CodisenoMensajesCovid.png\" data-sizes=\"auto\" loading=\"eager\">\n\t\t<div class=\"vp-portfolio__item-overlay\">\n\t\t\t\t\t<\/div>\n\n\t\t<\/a>\t<\/div>\n<\/div>\n\n\t<figcaption class=\"vp-portfolio__item-caption vp-portfolio__item-caption-text-align-center\">\n\t\t<div class=\"vp-portfolio__item-meta\">\n\t\t\t\n<h2 class=\"vp-portfolio__item-meta-title\">\n\t\t<a\n\t\thref=\"https:\/\/imek.org.co\/en\/portfolio\/mejorando-la-aceptacion-de-la-vacunacion-contra-covid-19-un-proceso-de-co-diseno-de-mensajes-para-una-intervencion-nacional-de-msalud-en-colombia\/\"\n\t\t\t>\n\tImproving COVID-19 vaccine uptake: a message co-design process for a national mHealth intervention in Colombia<\/a><\/h2>\n\t\t<\/div>\n\t<\/figcaption>\n\t\t\t<\/figure>\n\t\t\t\t\t<\/article>\n\t\t\n\t\t<article\t\tclass=\"vp-portfolio__item-wrap post-4321 portfolio type-portfolio status-publish format-standard has-post-thumbnail hentry portfolio_category-gender portfolio_category-health portfolio_category-marketing portfolio_tag-publications vp-portfolio__item-uid-8ec96bcc\" data-vp-filter=\"gender,health,marketing\" \t\t>\n\t\t\t\t\t\t\t\t\t<figure class=\"vp-portfolio__item\">\n\t\t\t\t\n<div class=\"vp-portfolio__item-img-wrap\">\n\t<div class=\"vp-portfolio__item-img\">\n\t\t\t<a\n\t\thref=\"https:\/\/imek.org.co\/en\/portfolio\/harnessing-the-power-of-social-marketing-for-sustainable-development\/\"\n\t\t\t>\n\t\n\t\t<noscript><img loading=\"lazy\" decoding=\"async\" width=\"255\" height=\"170\" data-skip-lazy src=\"https:\/\/imek.org.co\/wp-content\/uploads\/2025\/01\/MDesarrolloSust.png\" class=\"wp-image-4545\" alt=\"\" \/><\/noscript><img decoding=\"async\" width=\"255\" height=\"170\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMjU1IiBoZWlnaHQ9IjE3MCIgdmlld0JveD0iMCAwIDI1NSAxNzAiIGZpbGw9Im5vbmUiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyI+PC9zdmc+\" class=\"wp-image-4545 vp-lazyload\" alt data-src=\"https:\/\/imek.org.co\/wp-content\/uploads\/2025\/01\/MDesarrolloSust.png\" data-sizes=\"auto\" loading=\"eager\">\n\t\t<div class=\"vp-portfolio__item-overlay\">\n\t\t\t\t\t<\/div>\n\n\t\t<\/a>\t<\/div>\n<\/div>\n\n\t<figcaption class=\"vp-portfolio__item-caption vp-portfolio__item-caption-text-align-center\">\n\t\t<div class=\"vp-portfolio__item-meta\">\n\t\t\t\n<h2 class=\"vp-portfolio__item-meta-title\">\n\t\t<a\n\t\thref=\"https:\/\/imek.org.co\/en\/portfolio\/harnessing-the-power-of-social-marketing-for-sustainable-development\/\"\n\t\t\t>\n\tHarnessing the power of social marketing for sustainable development<\/a><\/h2>\n\t\t<\/div>\n\t<\/figcaption>\n\t\t\t<\/figure>\n\t\t\t\t\t<\/article>\n\t\t\n<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"vp-portfolio__layout-elements vp-portfolio__layout-elements-bottom vp-portfolio__layout-elements-align-center\">\n\t\t\t\t<div class=\"vp-portfolio__pagination-wrap\">\n\t\t\n<div class=\"vp-pagination vp-pagination__style-default\" data-vp-pagination-type=\"load-more\">\n\t<div class=\"vp-pagination__item\">\n\t\t<a class=\"vp-pagination__load-more\" href=\"https:\/\/imek.org.co\/en\/wp-json\/wp\/v2\/pages\/2307?vp_page=2\">\n\t\t\t<span>Cargar m\u00e1s<\/span>\n\t\t\t<span class=\"vp-pagination__load-more-loading\"><span class=\"vp-spinner\"><\/span><span class=\"vp-screen-reader-text\"> Cargando m\u00e1s...<\/span><\/span>\n\t\t\t<span class=\"vp-pagination__load-more-no-more\">Has llegado al final de la lista<\/span>\n\t\t<\/a>\n\t<\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<\/div>\n<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"class_list":["post-2307","page","type-page","status-publish","hentry"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"This research article proposes that organizations working to achieve sustainable development can better harness social marketing concepts, strategies, and tools to achieve their objectives.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/imek.org.co\/en\/portfolio\/harnessing-the-power-of-social-marketing-for-sustainable-development\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.8\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"IMEK Centro de Investigaci\u00f3n en Mercadeo &amp; Desarrollo\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Harnessing the power of social marketing for sustainable development\" \/>\n\t\t<meta property=\"og:description\" content=\"This research article proposes that organizations working to achieve sustainable development can better harness social marketing concepts, strategies, and tools to achieve their objectives.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/imek.org.co\/en\/portfolio\/harnessing-the-power-of-social-marketing-for-sustainable-development\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/imek.org.co\/wp-content\/uploads\/2024\/01\/Resumen_SMSD.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/imek.org.co\/wp-content\/uploads\/2024\/01\/Resumen_SMSD.png\" \/>\n\t\t<meta property=\"og:image:width\" content=\"858\" \/>\n\t\t<meta property=\"og:image:height\" content=\"1042\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2023-06-27T18:30:46+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2025-01-01T19:12:47+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Harnessing the power of social marketing for sustainable development\" \/>\n\t\t<meta name=\"twitter:description\" content=\"This research article proposes that organizations working to achieve sustainable development can better harness social marketing concepts, strategies, and tools to achieve their objectives.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/imek.org.co\/wp-content\/uploads\/2024\/01\/Resumen_SMSD.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/imek.org.co\\\/en\\\/portfolio\\\/harnessing-the-power-of-social-marketing-for-sustainable-development\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/imek.org.co\\\/en\\\/#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/imek.org.co\\\/en\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/imek.org.co\\\/en\\\/publications\\\/#listItem\",\"name\":\"Publications\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/imek.org.co\\\/en\\\/publications\\\/#listItem\",\"position\":2,\"name\":\"Publications\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/imek.org.co\\\/en\\\/#listItem\",\"name\":\"Home\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/imek.org.co\\\/en\\\/#organization\",\"name\":\"IMEK Centro de Investigaci\\u00f3n en Mercadeo & Desarrollo\",\"url\":\"https:\\\/\\\/imek.org.co\\\/en\\\/\",\"telephone\":\"+573176684067\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/imek.org.co\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/LOGOHorizontal_Espan\\u0303ol_MagentaA_1.png\",\"@id\":\"https:\\\/\\\/imek.org.co\\\/en\\\/portfolio\\\/harnessing-the-power-of-social-marketing-for-sustainable-development\\\/#organizationLogo\",\"width\":1804,\"height\":507},\"image\":{\"@id\":\"https:\\\/\\\/imek.org.co\\\/en\\\/portfolio\\\/harnessing-the-power-of-social-marketing-for-sustainable-development\\\/#organizationLogo\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/imek.org.co\\\/en\\\/author\\\/imek_admin\\\/#author\",\"url\":\"https:\\\/\\\/imek.org.co\\\/en\\\/author\\\/imek_admin\\\/\",\"name\":\"imek_admin\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/imek.org.co\\\/en\\\/portfolio\\\/harnessing-the-power-of-social-marketing-for-sustainable-development\\\/#authorImage\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ba51b5f76c749e95723e51423bc9b4354779538c3ae0ba8f6aa97a3ff0e15754?s=96&d=mm&r=g\",\"width\":96,\"height\":96,\"caption\":\"imek_admin\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/imek.org.co\\\/en\\\/portfolio\\\/harnessing-the-power-of-social-marketing-for-sustainable-development\\\/#webpage\",\"url\":\"https:\\\/\\\/imek.org.co\\\/en\\\/portfolio\\\/harnessing-the-power-of-social-marketing-for-sustainable-development\\\/#webpage\",\"name\":\"Harnessing the power of social marketing for sustainable development\",\"description\":\"This research article proposes that organizations working to achieve sustainable development can better harness social marketing concepts, strategies, and tools to achieve their objectives.\",\"inLanguage\":\"en-US\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/imek.org.co\\\/en\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/imek.org.co\\\/en\\\/portfolio\\\/harnessing-the-power-of-social-marketing-for-sustainable-development\\\/#webpage\"},\"author\":{\"@id\":\"https:\\\/\\\/imek.org.co\\\/en\\\/author\\\/imek_admin\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/imek.org.co\\\/en\\\/author\\\/imek_admin\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/imek.org.co\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/MDesarrolloSust.png\",\"@id\":\"https:\\\/\\\/imek.org.co\\\/en\\\/portfolio\\\/harnessing-the-power-of-social-marketing-for-sustainable-development\\\/#mainImage\",\"width\":255,\"height\":170},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/imek.org.co\\\/en\\\/portfolio\\\/harnessing-the-power-of-social-marketing-for-sustainable-development\\\/#mainImage\"},\"datePublished\":\"2023-06-27T13:30:46-05:00\",\"dateModified\":\"2025-01-01T14:12:47-05:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/imek.org.co\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/imek.org.co\\\/en\\\/\",\"name\":\"IMEK Centro de Investigaci\\u00f3n en Mercadeo & Desarrollo\",\"alternateName\":\"IMEK\",\"inLanguage\":\"en-US\",\"publisher\":{\"@id\":\"https:\\\/\\\/imek.org.co\\\/en\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO -->\n\n","aioseo_head_json":{"title":"Harnessing the power of social marketing for sustainable development","description":"This research article proposes that organizations working to achieve sustainable development can better harness social marketing concepts, strategies, and tools to achieve their objectives.","canonical_url":"https:\/\/imek.org.co\/en\/portfolio\/harnessing-the-power-of-social-marketing-for-sustainable-development\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BreadcrumbList","@id":"https:\/\/imek.org.co\/en\/portfolio\/harnessing-the-power-of-social-marketing-for-sustainable-development\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/imek.org.co\/en\/#listItem","position":1,"name":"Home","item":"https:\/\/imek.org.co\/en\/","nextItem":{"@type":"ListItem","@id":"https:\/\/imek.org.co\/en\/publications\/#listItem","name":"Publications"}},{"@type":"ListItem","@id":"https:\/\/imek.org.co\/en\/publications\/#listItem","position":2,"name":"Publications","previousItem":{"@type":"ListItem","@id":"https:\/\/imek.org.co\/en\/#listItem","name":"Home"}}]},{"@type":"Organization","@id":"https:\/\/imek.org.co\/en\/#organization","name":"IMEK Centro de Investigaci\u00f3n en Mercadeo & Desarrollo","url":"https:\/\/imek.org.co\/en\/","telephone":"+573176684067","logo":{"@type":"ImageObject","url":"https:\/\/imek.org.co\/wp-content\/uploads\/2023\/12\/LOGOHorizontal_Espan\u0303ol_MagentaA_1.png","@id":"https:\/\/imek.org.co\/en\/portfolio\/harnessing-the-power-of-social-marketing-for-sustainable-development\/#organizationLogo","width":1804,"height":507},"image":{"@id":"https:\/\/imek.org.co\/en\/portfolio\/harnessing-the-power-of-social-marketing-for-sustainable-development\/#organizationLogo"}},{"@type":"Person","@id":"https:\/\/imek.org.co\/en\/author\/imek_admin\/#author","url":"https:\/\/imek.org.co\/en\/author\/imek_admin\/","name":"imek_admin","image":{"@type":"ImageObject","@id":"https:\/\/imek.org.co\/en\/portfolio\/harnessing-the-power-of-social-marketing-for-sustainable-development\/#authorImage","url":"https:\/\/secure.gravatar.com\/avatar\/ba51b5f76c749e95723e51423bc9b4354779538c3ae0ba8f6aa97a3ff0e15754?s=96&d=mm&r=g","width":96,"height":96,"caption":"imek_admin"}},{"@type":"WebPage","@id":"https:\/\/imek.org.co\/en\/portfolio\/harnessing-the-power-of-social-marketing-for-sustainable-development\/#webpage","url":"https:\/\/imek.org.co\/en\/portfolio\/harnessing-the-power-of-social-marketing-for-sustainable-development\/#webpage","name":"Harnessing the power of social marketing for sustainable development","description":"This research article proposes that organizations working to achieve sustainable development can better harness social marketing concepts, strategies, and tools to achieve their objectives.","inLanguage":"en-US","isPartOf":{"@id":"https:\/\/imek.org.co\/en\/#website"},"breadcrumb":{"@id":"https:\/\/imek.org.co\/en\/portfolio\/harnessing-the-power-of-social-marketing-for-sustainable-development\/#webpage"},"author":{"@id":"https:\/\/imek.org.co\/en\/author\/imek_admin\/#author"},"creator":{"@id":"https:\/\/imek.org.co\/en\/author\/imek_admin\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/imek.org.co\/wp-content\/uploads\/2025\/01\/MDesarrolloSust.png","@id":"https:\/\/imek.org.co\/en\/portfolio\/harnessing-the-power-of-social-marketing-for-sustainable-development\/#mainImage","width":255,"height":170},"primaryImageOfPage":{"@id":"https:\/\/imek.org.co\/en\/portfolio\/harnessing-the-power-of-social-marketing-for-sustainable-development\/#mainImage"},"datePublished":"2023-06-27T13:30:46-05:00","dateModified":"2025-01-01T14:12:47-05:00"},{"@type":"WebSite","@id":"https:\/\/imek.org.co\/en\/#website","url":"https:\/\/imek.org.co\/en\/","name":"IMEK Centro de Investigaci\u00f3n en Mercadeo & Desarrollo","alternateName":"IMEK","inLanguage":"en-US","publisher":{"@id":"https:\/\/imek.org.co\/en\/#organization"}}]},"og:locale":"en_US","og:site_name":"IMEK Centro de Investigaci\u00f3n en Mercadeo &amp; Desarrollo","og:type":"article","og:title":"Harnessing the power of social marketing for sustainable development","og:description":"This research article proposes that organizations working to achieve sustainable development can better harness social marketing concepts, strategies, and tools to achieve their objectives.","og:url":"https:\/\/imek.org.co\/en\/portfolio\/harnessing-the-power-of-social-marketing-for-sustainable-development\/","og:image":"https:\/\/imek.org.co\/wp-content\/uploads\/2024\/01\/Resumen_SMSD.png","og:image:secure_url":"https:\/\/imek.org.co\/wp-content\/uploads\/2024\/01\/Resumen_SMSD.png","og:image:width":858,"og:image:height":1042,"article:published_time":"2023-06-27T18:30:46+00:00","article:modified_time":"2025-01-01T19:12:47+00:00","twitter:card":"summary_large_image","twitter:title":"Harnessing the power of social marketing for sustainable development","twitter:description":"This research article proposes that organizations working to achieve sustainable development can better harness social marketing concepts, strategies, and tools to achieve their objectives.","twitter:image":"https:\/\/imek.org.co\/wp-content\/uploads\/2024\/01\/Resumen_SMSD.png"},"aioseo_meta_data":{"post_id":"2307","title":null,"description":null,"keywords":null,"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"breadcrumb_settings":null,"limit_modified_date":false,"ai":null,"created":"2023-12-12 04:48:18","updated":"2025-06-25 04:48:11","seo_analyzer_scan_date":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/imek.org.co\/en\/\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tPublications\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/imek.org.co\/en\/"},{"label":"Publications","link":"https:\/\/imek.org.co\/en\/publications\/"}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/imek.org.co\/en\/wp-json\/wp\/v2\/pages\/2307","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/imek.org.co\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/imek.org.co\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/imek.org.co\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/imek.org.co\/en\/wp-json\/wp\/v2\/comments?post=2307"}],"version-history":[{"count":12,"href":"https:\/\/imek.org.co\/en\/wp-json\/wp\/v2\/pages\/2307\/revisions"}],"predecessor-version":[{"id":3058,"href":"https:\/\/imek.org.co\/en\/wp-json\/wp\/v2\/pages\/2307\/revisions\/3058"}],"wp:attachment":[{"href":"https:\/\/imek.org.co\/en\/wp-json\/wp\/v2\/media?parent=2307"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}