{"id":2990,"date":"2022-11-21T10:28:28","date_gmt":"2022-11-21T15:28:28","guid":{"rendered":"https:\/\/imek.org.co\/portfolio\/integracion-del-genero-en-los-programas-de-mercadeo-social\/"},"modified":"2022-12-12T13:16:52","modified_gmt":"2022-12-12T18:16:52","slug":"integracion-del-genero-en-los-programas-de-mercadeo-social","status":"publish","type":"portfolio","link":"https:\/\/imek.org.co\/en\/portfolio\/integracion-del-genero-en-los-programas-de-mercadeo-social\/","title":{"rendered":"Integrating gender into social marketing programs"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2990\" class=\"elementor elementor-2990 elementor-2984\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0a64e29 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0a64e29\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b5c1d0d\" data-id=\"b5c1d0d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35fc291 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"35fc291\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/imek.org.co\/home-2\/\">HOME<\/a><\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e87680d elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"e87680d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">|<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6b8e45 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"f6b8e45\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">publications<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ba2da2 elementor-widget elementor-widget-heading\" data-id=\"0ba2da2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Integrating gender into social marketing programs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-057775f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"057775f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-42c36e9\" data-id=\"42c36e9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-21728ec elementor-widget elementor-widget-image\" data-id=\"21728ec\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1124\" height=\"1437\" src=\"https:\/\/imek.org.co\/wp-content\/uploads\/2022\/08\/ImagenPublicacion2.png\" class=\"attachment-full size-full wp-image-2019\" alt=\"\" srcset=\"https:\/\/imek.org.co\/wp-content\/uploads\/2022\/08\/ImagenPublicacion2.png 1124w, https:\/\/imek.org.co\/wp-content\/uploads\/2022\/08\/ImagenPublicacion2-235x300.png 235w, https:\/\/imek.org.co\/wp-content\/uploads\/2022\/08\/ImagenPublicacion2-801x1024.png 801w, https:\/\/imek.org.co\/wp-content\/uploads\/2022\/08\/ImagenPublicacion2-768x982.png 768w, https:\/\/imek.org.co\/wp-content\/uploads\/2022\/08\/ImagenPublicacion2-600x767.png 600w\" sizes=\"(max-width: 1124px) 100vw, 1124px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-cc4bd15\" data-id=\"cc4bd15\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-83426ad elementor-widget elementor-widget-heading\" data-id=\"83426ad\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Featured publication<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f3d9b8 elementor-widget elementor-widget-text-editor\" data-id=\"8f3d9b8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This conceptual paper highlights the importance of adopting gender-responsive approaches in social marketing programs. The paper addresses the lack of understanding of gender and what it entails by describing gender as a social construction and using practical examples from the health and international development areas. Drawing into intersectionality perspectives, the article underlines the need to understand the varied and particular experiences of individuals and groups within a specific context given their intersecting social-identity factors. \u00a0<\/p><p>The article also presents several approaches to integrate gender, that are commonly used by academics and global governance institutions: gender-unequal, gender-blind, gender-sensitive, gender-specific, and gender-transformative. The last two are considered gender responsive and are recommended to be adopted by social marketing programs. Lastly, the article also proposes pathways to integrate gender in the different phases of a social marketing program (research, social issue identification and participant selection, development and implementation, monitoring, evaluation and learning, reporting and dissemination) to make strategies and actions more gender-responsive.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-225b505 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"225b505\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9b1ce2 elementor-widget elementor-widget-text-editor\" data-id=\"b9b1ce2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #e5077e;\">Authors:<\/span> Nathaly Aya Pastrana, Claire Somerville, L. Suzanne Suggs<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b12f58 elementor-widget elementor-widget-text-editor\" data-id=\"5b12f58\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #e5077e;\">Journal:<\/span> Journal of Marketing Management<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a651af elementor-widget elementor-widget-text-editor\" data-id=\"9a651af\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #e5077e;\">Year of publication:<\/span> 2022<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-246521c elementor-widget elementor-widget-text-editor\" data-id=\"246521c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #e5077e;\">Recommended reference:<\/span> Aya Pastrana, N.,\u00a0 Somerville., C &amp;\u00a0 Suggs, L.S., (2022): Integrating gender into social marketing programmes, Journal of Marketing Management, DOI: <a href=\"https:\/\/www.tandfonline.com\/eprint\/SUZEBRA8UUMZQJTBB75A\/full?target=10.1080%2F0267257X.2022.2071964&amp;\">10.1080\/0267257X.2022.2071964<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f76cb29 elementor-widget elementor-widget-text-editor\" data-id=\"f76cb29\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #e5077e;\">Keywords:<\/span> social marketing, gender, social programs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f232ac4 elementor-share-buttons--view-icon elementor-share-buttons--skin-minimal elementor-share-buttons--shape-circle elementor-share-buttons--color-custom elementor-grid-0 elementor-widget elementor-widget-share-buttons\" data-id=\"f232ac4\" data-element_type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-facebook\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256C504 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