{"id":4321,"date":"2023-06-27T13:30:46","date_gmt":"2023-06-27T18:30:46","guid":{"rendered":"https:\/\/imek.org.co\/?post_type=portfolio&#038;p=4321"},"modified":"2025-01-01T14:12:47","modified_gmt":"2025-01-01T19:12:47","slug":"harnessing-the-power-of-social-marketing-for-sustainable-development","status":"publish","type":"portfolio","link":"https:\/\/imek.org.co\/en\/portfolio\/harnessing-the-power-of-social-marketing-for-sustainable-development\/","title":{"rendered":"Harnessing the power of social marketing for sustainable development"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4321\" class=\"elementor elementor-4321 elementor-4320\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6a84e20 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6a84e20\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3b3d9a7\" data-id=\"3b3d9a7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b8ee21d elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"b8ee21d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/imek.org.co\/home-2\/\">Home<\/a><\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c4a7c1 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"8c4a7c1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">|<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e3a901 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"3e3a901\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Publications<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b6af99 elementor-widget elementor-widget-heading\" data-id=\"7b6af99\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Harnessing the power of social marketing for sustainable development<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f975837 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f975837\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5c9d39b\" data-id=\"5c9d39b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f92cccb elementor-widget elementor-widget-image\" data-id=\"f92cccb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"858\" height=\"1042\" src=\"https:\/\/imek.org.co\/wp-content\/uploads\/2024\/01\/Resumen_SMSD.png\" class=\"attachment-full size-full wp-image-3913\" alt=\"\" srcset=\"https:\/\/imek.org.co\/wp-content\/uploads\/2024\/01\/Resumen_SMSD.png 858w, https:\/\/imek.org.co\/wp-content\/uploads\/2024\/01\/Resumen_SMSD-247x300.png 247w, https:\/\/imek.org.co\/wp-content\/uploads\/2024\/01\/Resumen_SMSD-843x1024.png 843w, https:\/\/imek.org.co\/wp-content\/uploads\/2024\/01\/Resumen_SMSD-768x933.png 768w, https:\/\/imek.org.co\/wp-content\/uploads\/2024\/01\/Resumen_SMSD-500x607.png 500w, https:\/\/imek.org.co\/wp-content\/uploads\/2024\/01\/Resumen_SMSD-800x972.png 800w, https:\/\/imek.org.co\/wp-content\/uploads\/2024\/01\/Resumen_SMSD-600x729.png 600w\" sizes=\"(max-width: 858px) 100vw, 858px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a125200\" data-id=\"a125200\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2dc3e0e elementor-widget elementor-widget-heading\" data-id=\"2dc3e0e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Research article <\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50973bb elementor-widget elementor-widget-text-editor\" data-id=\"50973bb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This research article proposes that organizations working to achieve sustainable development can better harness social marketing concepts, strategies, and tools to achieve their objectives. The article sought to generate evidence on the positioning of social marketing among organizations that have the mandate to advance towards sustainable development. The article also offers recommendations on how to facilitate the integration of social marketing in such organizations.<\/p>\n<p>The article begins with a brief review of the literature on social marketing, where it sets out the three paradigms that guide the discipline: traditionalist, social ecologist and critical. It then provides an understanding of the emergence of the concept of sustainable development. Subsequently, the results of a review of institutional documents are presented to learn about the positioning of social marketing among international organizations. To complement these findings, the article also raises and analyzes two cases that show how organizations may be incorporating elements of social marketing on purpose or unknowingly. Specifically, the cases presented are the Saalema Initiative implemented in Sudan to address female genital mutilation, and the multi-country Sustainable Diets for All (SD4ALL) programme on sustainable diets and climate change carried out in Bolivia, Indonesia, Uganda, Kenya and Zambia. Based on the above, the article presents some reflections on how social marketing could be further integrated into organizations working towards sustainable development.<\/p>\n<p>Click <a href=\"https:\/\/link.springer.com\/article\/10.1007\/s12208-023-00382-6\">here<\/a> to access the publication.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3eb2648 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3eb2648\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55dc907 elementor-widget elementor-widget-text-editor\" data-id=\"55dc907\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #e5077e;\">Authors:<\/span> Aya Pastrana, N., &amp; Obreg\u00f3n, R.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fbebee elementor-widget elementor-widget-text-editor\" data-id=\"1fbebee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #e5077e;\">Journal:<\/span> International Review on Public and Nonprofit Marketing.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90ac71b elementor-widget elementor-widget-text-editor\" data-id=\"90ac71b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #e5077e;\">Year of publication:<\/span> 2023.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15d93f3 elementor-widget elementor-widget-text-editor\" data-id=\"15d93f3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #e5077e;\">Recommended reference:<\/span> Aya Pastrana, N; Obreg\u00f3n, R. Harnessing the power of social marketing for sustainable development. International Review on Public and Nonprofit Marketing. 2023 Jul 4. <a href=\"https:\/\/doi.org\/10.1007\/s12208-023-00382-6\">https:\/\/doi.org\/10.1007\/s12208-023-00382-6<\/a><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a5829f elementor-widget elementor-widget-text-editor\" data-id=\"7a5829f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #e5077e;\">Key words:<\/span> social marketing, sustainable development, female genital mutilation, food systems, climate change.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c147335 elementor-share-buttons--view-icon elementor-share-buttons--skin-minimal elementor-share-buttons--shape-circle elementor-share-buttons--color-custom elementor-grid-0 elementor-widget elementor-widget-share-buttons\" 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